WWF as a Business Essay

1174 Words 5 Pages
WWF as a Business

Since 1890, professional wrestling has garnered the attention of the public. However, no one has capitalized on this sport’s entertainment value more than the World Wrestling Federation and Vince McMahon Jr. Vince McMahon Jr. acquired the WWF from his father Vice McMahon Sr. in 1982. Vince McMahon Jr.’s succession brought along freshness, flare, success, and much controversy to the world of professional wrestling. Before McMahon’s takeover of his father’s company, professional wrestling had various territories across the country in which each was headed by a “little lord.” These people in charge followed a gentleman’s agreement in which no takeovers of different territories were allowed. McMahon, however,
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This is an issue McMahon Jr. dealt with more so than his father, thanks to his strategy of making the characters lives accessible to fans through the plot twists used during wrestling events and TV show. When a character was hot they would be really hot and the merchandise and ratings would go through the roof. And just as fast as the character rose is as fast as they would fall. The problem comes when the owner has to designate how short or how long to push a character to the audience.
Even through the ups and downs of the characters, wrestling still reached a point of peak popularity and it became a billion dollar industry. In that there is a clear concern of pushing the consumer too hard or force feeding the customer/audience. There was a point where wrestling would broadcast almost 20 hour a week. You could see WWF characters in movies, in music videos, on the radio, and all over internet. This type of over saturation caused by pressures from the competition contributed in speeding up the process of how long or how short a character’s popularity would last.
After the WWF regime was coming to a close McMahon Jr. failed to realize his competitor’s advantage. The owner of WCW which had begun to take over the title as the number one wrestling organization had endless control over broadcasting, given the fact that he owned his own broadcasting network. Not being aware of your competition’s strengths will only hurt you in the end.

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