Essay on Packaging and Quality Management
One of the ways that CP Corp can gain the competitive edge they so much wish to gain is through packaging. The packaging of a product is undoubtedly the first thing that a customer witnesses when he or she goes out to shop, whether physically, online and …show more content…
Further from these rather conventional observations, PC Corp should further come up with a packaging strategy. Packaging being an integral part of marketing and as such need to generate strategies for the implementation of the same. To this end, they should try and formulate a level structure strategy in their efforts to generate the necessary strategy. A four level strategy has been deemed to have worked perfectly for most companies especially so for CP Corp as they are trying to launch a new product which would require consumer confidence and as such needs to entice them so as to try it.
The first package should have a competitive entry price which would entice consumers to try the product. Such a strategy would enable potential consumers to pick the product as a sample. This is a matter of great importance to CP Corp as they need to have as many potential clients sample their product as possible and this can only be envisaged by having competitive prices. From there on they should then come up with a second and third packaging with little alternations from the inception model but with a