"The Oprah Winfrey Show". Her show is known to not only all over the United States, but also known to all around the world. Today she is known as the America's most famous and powerful woman. Every woman in America envies her great fortune and her intelligence. But Oprah insists that she is not special or gifted. She had overcome many hurdles and reached to the top of America's national T.V host.
What makes her so popular and most loved entertainer in the United States? Oprah Winfrey, a talk show host, actress, producer and philanthropist, and business woman is the chairwoman of HARPO entertainment in Chicago. She joins the elite company of Lucille Ball and Mary Pickford, as the only woman in T.V and film to own their own production
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At the end of 1996, Oprah was honored with the most prestigious award in broadcasting, the George Foster Peaboy's Individual Achievement Award. She also received the IRTS Gold Medal Award, and was recognized by Time magazine as one of "America's 25 most influential people of 1996".(Oprah Winfrey talk show bio 1997 p1) According to US news & World Report, Oprah has an ability called "Oprah effect". It is her ability to make a connection with ordinary women and through that connection, she makes herself one of the most popular women (Dickerson 1997 p.10) In spite of her wealth, she has a public's taste. She knows what ordinary women want, whatare their troubles and what they are crazy about.
Stuart Fishoff, professor of media psychology at UCLA says, "viewers want to be around someone like themselves. They want a nonthreatning person they can identify with. And Oprah has a lot of same problems that many of these women has and can relate to. Viewers have no trouble envisioning her sitting home at the kitchen table in sweats and no makeup, drinking caffeine and chomping a Danish".(Stanley 1997 p.34) This feeling of closeness is Oprah's strongest point that makes her a billionaire. And to get more close with publics, Oprah picks up a book every six weeks and asks audience to talk about the title.
What makes her popular are not only her