Essay about JetBlue Case Study

1125 Words 5 Pages
Individual Case Analysis

JetBlue Headquarters, Forest Hills, New York.

Summary Statement

JetBlue Airways, an American low-cost airline, headquartered in Forest Hills, New York started flying out of John F. Kennedy Airport in February of 2000.JetBlue started by following Southwest’s approach of offering low-cost travel, setting themselves apart from their competitor’s through the amenities they offer like in-flight entertainment, flat-screen TV’s on each seat, live digital satellite radio for all passengers, one-way tickets and no weekend stay over requirements to receive their cheaper fares.


The case of JetBlue illustrates JetBlue’s plan to succeed, and be among the few airlines that have had longevity. Dave
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airlines’ coach cabin. This means whether you are traveling for business or pleasure, that extra legroom will help to make your travel arrangements as good as the destination itself, Neeleman said. The article also went on state that in their then six years of operation JetBlue Airways has focused on creating a new airline category – an airline that offers value, service and style. In Calling JetBlue by Chuck Salter, Salter states that JetBlue’s recipe for customer service success combines work-at-home moms, flexible schedules, employee education and individual initiative. Also according to Salter, Neeleman pioneered the arrangement at his first airline Morris Air, and it worked so well that he replicated it at JetBlue. This again is because equipping agents with a home computer eliminates the need for a large expensive call center. This also results in a boost to efficiency and job retention, in an industry with high turnover rates.
Though JetBlue has had many positive impacts on the industry, trouble was on the horizon; one problem was that the company planned on increasing their crew from a mere 6,500 to 25,000 and planes from 73 to 290 within a five-year period, whereas it took Southwest 27 years to obtain 280 aircrafts while remaining profitable. As the case states with grow of this magnitude serious issues could result for JetBlue, with the addition of nearly 20,000 new employees, in just five years, analysts believes that this growth

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