HP Company SWOT Analysis Essay
Hewlett-Packard is a global technology company and after its merger with Compaq it became world’s biggest computer hardware and peripherals company in the world, ranking 20 in the Fortune 500 list. Company is doing business in more then 170 countries including the ones that are developing and under-developed. Being a large company gives HP many advantages like dominating the market for printers, both laser and inkjet, and both for consumers and companies using the economies of scale. The company is also taking an active role in developing the capacity of new markets all around the world, engaging with other multinational corporations, non-governmental organizations and other world …show more content…
Hewlett-Packard has a strong position in Europe unlike many of its competitors. The company focuses on expanding its sales of PC market using its satellites in Geneva, Switzerland and Boeblingen, Germany. The company is expecting to remain dominant computer vendor in this region for a long time by increasing the investments to develop its satellites.
Today, network and communications technology has made it possible to access information from almost everywhere. HP has a long history of innovation in the