Google's External and Internal Analysis Essay
Ø Enlarge their service territory to avoid political pressure.
Ø Google provides opportunities for politicians to have significant role in their country
Ø Government stability provides Google an advantage. If the market is stable, governments stimulate companies and which in return, companies advertised more on Google, which provides economic stimulation.
Google’s threats are:
Ø Google has faced pressure from the Department of Justice to relinquish archived search terms (Buncombe, 2006) and from the Chinese government to censor search results (Liedtke, 2005)
Ø New domestic and international laws and regulations impact Google services to consumers
Ø Google has also encountered concerns on copyright issues because the company stores copies of third party web pages and images on their servers
To address the economic factors, Google must concentrate on highly targeted and measurable advertising to become more successful than its competitors must. According to Google 2010, “The crucial need to stay up to date and continuously connected keeps its core services vibrant despite the parched surroundings due to economic recession.” Google’s opportunities:
Ø Countries GDP has increases over time, this provides