Essay about Dying for Beautiful Skin

598 Words 3 Pages
Every day while watching television, viewers are bombarded by persuasive commercials that glorify the consumption of particular products. Some viewers are able to resist these temptations. Others will fail to research the product and will make blind purchases. Advertising companies use a variety of techniques to make their products stand out and to lure consumers into buying their products. The 2009 Neutrogena commercial features the new Deep Clean Shine Control Daily Scrub. The commercial effectively uses the pathos and logos appeal to convince woman across the globe that this product will work for them. By using the pathos and logos appeal, the commercial has a greater chance of convincing its viewers to buy the daily scrub. …show more content…
Since we know that all skin types are different, this glamorous product will not yield the same results for every consumer. In the article, “11 Causes of Dry Skin Problems,” Barney Kenet, a dermatologist from New York Presbyterian Hospital and Weill Cornell Medical Center, states that, “dry skin is not a sign of a skin condition or disease, but is simply caused by harsh soaps, itchy clothing, misusing moisturizer, and long, hot showers”(Griffin, Morgan R). If dry skin is caused by numerous factors, then it is likely that one product will not cure all cases of dry, oily skin. After watching this flawless model urge women to purchase the Neutrogena product, many women viewers become self-conscious of their skin and buy this product hoping to achieve identical results. The commercial uses facts to persuade viewers that they have a good reason to believe the effectiveness of using this product. Ms. Union states that the product is comprised of an “exclusive formula with rice protein micro-sponges which instantly absorbs 85% of pore-clogging oil without over drying” (Youtube.com). She proceeds to tell us that the product will “control shine for eight hours” (Youtube.com). The wording of this advertisement is persuasive and accents the potential benefits of using this product. The advertising company has succeeded in luring people in to find out more information about the product. An

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