Book Report Essay

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Book Report The book As Seen on TV by Karal Ann Marling, is a fascinating study into television and its influence it had on America in the 1950’s. There are many concepts, which are studied in detail proving the pull and push the TV “images” had on the entire U.S. culture.

At the time, anyone of importance on TV was a sudden person of influence and impression. Mamie Eisenhower, wife of president Ike, with her public notoriety and respect started trends that would last for years. In 1953 at Ike’s inauguration, one of the first big TV events of the decade, Mamie showed her classic look. The mink coat, air-wave hat, curled under bangs, dress with snipped in waist and flared hips, pinching high heels, pearl choker, and her
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Disney knowing that the car of the 1950’s is a family car he ingeniously designed Disneyland around entertaining the entire family. The automobile and the freeway would soon prove to be an essential part of the major success of Disneyland. Walt Disney had already won a very large audience in “TV Land”, and having his family automobile knowledge, he had a sure-fire plan. He actually took his own TV (and movie) ideas and made them “real”. The magical place where TV came alive. Automobiles would prove to play yet another huge role in America’s culture and how we view ourselves.

The next chapter: “Autoeroticism: America’s Love Affair with the Car in the Television Age” deals with, well, just that. In the early 1950’s, the two things being produced more then ever, at astronomical proportions, were automobiles and TV’s. TV ads for cars became the absolute bread and butter of the auto industry. The neat image of the typical housewife hopping into the big roomy sedan, hitting the push button starter, and whirling off to the local store stimulated the buying public into a frenzy. Buying a car meant buying an image, especially an American car and image. If buying a car meant buying an image then giving away a car meant to actually give someone a good ol’ American image. Elvis Presley, when appearing on the Ed Sullivan Show for the third time in 1957, joked about

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