Apple’s Macintosh Computers: A Technology That Achieved Dominance
A technology that achieved dominance is Apple’s Macintosh computers. According to Suarez’s article (1)“A technology—broadly defined as a set of pieces of knowledge, some of which are embodied in physical devices and equipment—becomes dominant as the result of a complex process by which several competing alternatives and versions are de-selected until a preferred technological “hierarchy” becomes evident”. Apple’s Macintosh …show more content…
Another Firm-Level Factor is Strategic Maneuvering. With so many alternatives in the market, price is of great importance. The consumer wants to get the best product for a reasonable price. However this can have negative consequences. For example, when Microsoft released the Surface, it was very expensive, bordering a $1000. There were several competing alternatives at a much lower price, such as Apple’s IPad which can be purchased for $600. Both generally had the same features, but the pricing was very different.
The last factor in the Firm-Level is the Installed Base. Compatibility with an older technology can be very useful in transitioning to a newer technology. For example, Apple releases a new generation of IPod each year. Because of the price, some people don’t buy newer models. The older IPod models that were released between 2001 and 2002 are still compatible with Apple’s computers. Apple can