Essay on The Perception Of The Unconscious Mind

1388 Words Oct 7th, 2015 6 Pages
Humans are creatures of habit. They pick the same route, go to the same places, and perform daily tasks in an almost ritualistic manner. As a result, they see and hear the same things every day, which is considered the environment. The environment is the external surroundings that a person is placed in. When the brain is exposed to the same environment constantly, the conscious mind starts to acknowledge the presence less and less. Eventually, the unconscious mind takes over, resulting in “the numbing effect.” The conscious isn’t aware of it, but the unconscious mind is continuously taking notes of the environment and affecting the behaviors. Culture, however, is based on ideas seeded deeply into an individual, where the beliefs affect a person’s behaviors. Both Watters and Gladwell use examples of hints in society that may affect the conscious through the unconscious. Through the definitions of environment and culture, Watters and Gladwell’s arguments support as well as contradict each other. GlaxoSmithKline in Watters’s essay tries to sell Paxil by instilling depression into Japanese culture. Despite cultural differences, the company continues to assert its products through magazine articles, studies, and commercials. The demographic exposed to these tactics are unconsciously influenced and more likely to have a more positive outlook on depression. The Power of Context supports this phenomenon. The Power of Context asserts, “the specific and relatively small elements in…

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