Popular App : How The Concept Originated, Discover Position On The Market

1218 Words Apr 19th, 2016 5 Pages
This report will be about popular app in our days- Snapchat. We will learn who founded the company, how the concept originated, discover position on the market, consider the successes and difficulties facing the company, and we will see what awaits the company in the future.

Snapchat is a messenger that works on IOS and Android. Its key feature is the self-destruction of the sent messages. Based on what you send messages to your friends that self-destructs after viewing. Messages Snapchat is a video, photo and text. The emphasis is on video. Chat in Snapchat can be as tete-a-tete, and with all the subscribers. There are no likes, no number of subscribers, and no comments.

In May 2014, the app 's users were sending 700 million photos and the form a day. Snapchat is a big hit among teenagers; this app is becoming more and more fashionable every day (Elyse Betters, 2015).
Four years ago it was just an idea which create by Evan Spiegel and his friends, at the time they were students at Stanford University.
Evan once heard how his friend, who later helped him found Snapchat said: “I wish these photos I am sending this girl would disappear” (Reggie Brown, 2011) and Spiegel seized on this idea. At first the app was called Pictaboo, but later friends decided to rename the title, when one of the founders of the company decided to leave the team and asked 30% profit for the name. The idea is to make the main figure of the Ghost came quickly and is still used…

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