Assignment 3: Critique e-business operations from each of the following four perspectives: on-line payments, customer satisfaction, supply chain management, and advertising products/and services

1404 Words Dec 9th, 2013 6 Pages
Assignment 3: Critique e-business operations from each of the following four perspectives: on-line payments, customer satisfaction, supply chain management, and advertising products/and services

On-line shopping has continued to spike as more and more people turn to the convenience of the internet. Although it is convenient to shop from the privacy of your home, the perspective of on-line payment does present some challenges. Both the customer and the vendor are concerned about security measures. Customers are worried that their credit card information remains protected and that their privacy is safeguarded. There is the possibility that the sellers’ website may be subject to hacking and thus the customers’
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Being military and stationed overseas, I am forced depend on on-line chat or e-mails to resolve any issues that I may have with an on-line order. Sometimes this can be very frustrating as emails take some time between sending and receiving and on-line chats are not always available because of the time difference. Both forms of communication have been misinterpreted and required multiple submissions to get the point across and resolve the issue.

From a supply chain management (SCM) prospective, when business to business (B2B) transactions are primarily focused on the ordering of supplies, many problems can arise. One such predictable problem is the misinterpretation of the demand forecast. Another issue is the breakdown of customer service. With the focus primarily on getting supplies, little research is given to understand what the customers want or to provide world-class service after the supply is received. Business must focus on just ordering supplies in order to have a successful supply chain management. Extra costs of expedited shipping, revenue losses, low turn-over and high inventory costs are also indicators of an order focused business. According to Riener, Turban, Potter, and, Cegielsk, (2010) “one of the most persistent supply chain management problems is known as the bullwhip effect.” So what is bullwhip effect? It is caused when orders sent to suppliers manufacturers create larger inconsistencies than the sales to

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